Freshice Website

FRESHICE

tools / software:

Sticky Notes, Pen, Paper, Figma,
Adobe Photoshop

duration:

2 weeks (design phase),
followed by 4 weeks of development

team:

As a UX/UI designer, I worked for the WBX development studio. In addition to me, the following people were working on the project:

Alexander Rusakovich - Team lead
Alexey Kuznetsov - Senior Drupal developer
Anneta Jigalskaya - Context ad specialist
Oleg Kulinkovich - Project manager

my role & responsibilities:

Role: UX/UI Designer

Responsibilities: primary and secondary research (such as user / stakeholder interviews and competitive analysis). Defining problems and developing solutions through wireframing and prototyping (with both low-fidelity and high-fidelity options), followed by usability testing. Providing UI kit & assets for developers (WBX).

requirements:

  • Full adaptability across all major devices
  • Feedback functionality
  • Juicy-looking visual style
  • Product catalogue
  • Equipment rental catalogue

the goal:

Develop a website with a juicy-looking design that sets the company apart from competitors. The site should showcase company's reliability as a partner who providing comprehensive information about their product catalogue and services. It must also include an application form for feedback collection.

about the project:

FreshIce - a young company specializing in wholesale sales of imported ice cream and frozen semi-finished products, as well as refrigeration equipment rental.

Home Page

Design adaptation for all basic devices (mobile phones, tablets)

Mobile layout

Adaptive design for all major devices using Bootstrap framework grids for design layout.

Brands Catalogue Section

Inner Pages

Icecream catalogue page
Equipment rent page
LET’S WORK TOGETHER

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